Channels Director
*This role is home based with weekly office attendance in Holborn and occasional time at our Weybridge office
Life’s Good at LG!
At LG, we deliver products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make ‘Life Good’ - from home appliances and consumer electronics to business innovations. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realise our growth strategies.
We strongly believe that our people’s competitive spirit, proactive leadership and expertise help drive the company forward. We value people who solve problems creatively, thrive on challenges, collaborate well and speak up constructively.
The Opportunity
This is a senior leadership opportunity within LG’s European Content & Services team, with responsibility for the overall strategy, growth and performance of LG Channels across European markets. The Director will set business priorities, drive data-led decision making, and provide overall leadership across business development, channel acquisition and partnerships, service performance and cross-functional execution.
A key priority will be to strengthen collaboration with LG Ads and relevant partners, ensuring advertising insights and opportunities are effectively connected with the broader LG Channels business strategy. The Director will ensure European strategy and execution remain aligned with LG’s global strategic direction and will collaborate across European markets to translate business priorities into effective execution and sustainable growth.
The successful candidate will lead a multi-disciplinary LG Channels team spanning channel acquisition and partnerships, programming, marketing and design, setting clear strategic priorities and ensuring each function contributes effectively to overall LG Channels business objectives.
Your Role & Responsibilities
1. LG Channels Strategy & Performance Tracking
Shape and execute short-, medium- and long-term strategy for LG Channels across European markets, aligned with LG’s global strategic priorities.Use service, audience, revenue and advertising performance data and ongoing KPI tracking to identify trends and opportunities, shape business priorities and drive continuous improvement.Provide strategic direction across LG Channels and communicate performance insights and priorities across the team to drive clear follow-up actions.
2. Business Development & Strategic Partnerships
Lead business development for LG Channels across European markets, identifying new channel acquisition, commercial and strategic partnership opportunities.Monitor developments across the broadcasting, streaming, FAST, AVOD and connected-TV ecosystem and translate market changes and insights into actionable business opportunities for LG Channels.Lead key commercial discussions and negotiations with external partners, working with relevant internal stakeholders through contracting and implementation.Develop strategic relationships and strengthen existing partnerships through senior-level engagement, performance reviews and joint business planning.
3. Advertising Strategy & Collaboration
Work closely with LG Ads and relevant partners to align advertising priorities and opportunities with the overall LG Channels business strategy.Use advertising performance data and insights to inform LG Channels business decisions and support joint improvement initiatives with LG Ads and relevant partners.Ensure relevant advertising considerations are reflected in LG Channels partner discussions and commercial negotiations, collaborating with LG Ads and internal stakeholders where appropriate.
4. Strategic Alignment & European Market Execution
Ensure LG Channels strategy and execution across Europe remain aligned with LG’s global strategic direction and business priorities.Collaborate with relevant headquarters teams, European subsidiaries and cross-functional stakeholders to translate agreed priorities into effective market execution.Use European market insights, performance data and partner feedback to support regional business planning and decision making.
5. Team & Organizational Leadership
Lead and develop the multi-disciplinary LG Channels team spanning channel acquisition and partnerships, programming, marketing and design.Set clear strategic priorities, ownership and accountability, ensuring each function contributes effectively to overall LG Channels business objectives.Coach and develop team members while fostering a collaborative, commercially focused and performance-oriented working environment.
Key Performance Indicators (KPIs)
1. Financial: LG Channels revenue performance vs. agreed targets and ROI against agreed business objectives.
2. Audience & Engagement: Audience reach and viewing hours performance vs. agreed targets.
3. Business Development: Growth and quality of channel acquisition, strategic partnership and business development opportunities.
4. Execution & Organisation: Delivery of strategic priorities, cross-functional execution, team development and organizational stability.
Skills, Education & Experience
10+ years of relevant professional experience, including significant senior-level experience in business development, partnerships or commercial leadership within connected TV, streaming, FAST, AVOD, digital media, broadcasting, advertising or a closely related sector; exceptional candidates with less experience may be considered.Strong understanding and experience of digital and connected-TV advertising and monetisation, with the ability to work effectively with advertising teams and partners to support business performance.Demonstrable experience using data, KPIs and performance tracking to shape strategy, prioritise opportunities and support commercial decision making.Strong track record of leading commercial negotiations and developing strategic partnerships with senior external stakeholders.Demonstrated ability to work effectively within a global organisation, aligning regional business plans and execution with global strategic direction while navigating local market requirements.Proven people leadership experience, with the ability to lead multi-disciplinary teams and align different functions around common business objectives.Strong strategic thinking and business acumen, with the ability to translate complex market and performance information into clear priorities and actions.Excellent communication, influencing and stakeholder-management skills, including confidence working with senior and C-level stakeholders.Strong analytical and digital capabilities, with hands-on experience using Excel and data visualisation tools such as Tableau or similar platforms to analyse business performance, track KPIs and translate data into actionable business insights.Strong PowerPoint skills for business planning, management reporting and senior stakeholder communication.Experience using collaborative workflow and project management tools such as Airtable, or the ability to quickly adopt similar platforms, is preferred.
Travel & Industry Engagement
The role may require travel across Europe and attendance at relevant industry and partner events to support market engagement, relationship development and business opportunities.
Your Benefits
9% Employer Contribution into your PensionLife AssurancePrivate Healthcare (including optical & dental) for you and your family26 Days’ Annual Leave in company celebration day (+ Public Holidays)Staff DiscountSubsidised Cafeteria
Our Equal Opportunities Statement
LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.
Right to Work
Please note: To be considered for this role, applicants must already possess the right to work legally in the United Kingdom.
Life’s Good at LG!
At LG, we deliver products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make ‘Life Good’ - from home appliances and consumer electronics to business innovations. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realise our growth strategies.
We strongly believe that our people’s competitive spirit, proactive leadership and expertise help drive the company forward. We value people who solve problems creatively, thrive on challenges, collaborate well and speak up constructively.
The Opportunity
This is a senior leadership opportunity within LG’s European Content & Services team, with responsibility for the overall strategy, growth and performance of LG Channels across European markets. The Director will set business priorities, drive data-led decision making, and provide overall leadership across business development, channel acquisition and partnerships, service performance and cross-functional execution.
A key priority will be to strengthen collaboration with LG Ads and relevant partners, ensuring advertising insights and opportunities are effectively connected with the broader LG Channels business strategy. The Director will ensure European strategy and execution remain aligned with LG’s global strategic direction and will collaborate across European markets to translate business priorities into effective execution and sustainable growth.
The successful candidate will lead a multi-disciplinary LG Channels team spanning channel acquisition and partnerships, programming, marketing and design, setting clear strategic priorities and ensuring each function contributes effectively to overall LG Channels business objectives.
Your Role & Responsibilities
1. LG Channels Strategy & Performance Tracking
Shape and execute short-, medium- and long-term strategy for LG Channels across European markets, aligned with LG’s global strategic priorities.Use service, audience, revenue and advertising performance data and ongoing KPI tracking to identify trends and opportunities, shape business priorities and drive continuous improvement.Provide strategic direction across LG Channels and communicate performance insights and priorities across the team to drive clear follow-up actions.
2. Business Development & Strategic Partnerships
Lead business development for LG Channels across European markets, identifying new channel acquisition, commercial and strategic partnership opportunities.Monitor developments across the broadcasting, streaming, FAST, AVOD and connected-TV ecosystem and translate market changes and insights into actionable business opportunities for LG Channels.Lead key commercial discussions and negotiations with external partners, working with relevant internal stakeholders through contracting and implementation.Develop strategic relationships and strengthen existing partnerships through senior-level engagement, performance reviews and joint business planning.
3. Advertising Strategy & Collaboration
Work closely with LG Ads and relevant partners to align advertising priorities and opportunities with the overall LG Channels business strategy.Use advertising performance data and insights to inform LG Channels business decisions and support joint improvement initiatives with LG Ads and relevant partners.Ensure relevant advertising considerations are reflected in LG Channels partner discussions and commercial negotiations, collaborating with LG Ads and internal stakeholders where appropriate.
4. Strategic Alignment & European Market Execution
Ensure LG Channels strategy and execution across Europe remain aligned with LG’s global strategic direction and business priorities.Collaborate with relevant headquarters teams, European subsidiaries and cross-functional stakeholders to translate agreed priorities into effective market execution.Use European market insights, performance data and partner feedback to support regional business planning and decision making.
5. Team & Organizational Leadership
Lead and develop the multi-disciplinary LG Channels team spanning channel acquisition and partnerships, programming, marketing and design.Set clear strategic priorities, ownership and accountability, ensuring each function contributes effectively to overall LG Channels business objectives.Coach and develop team members while fostering a collaborative, commercially focused and performance-oriented working environment.
Key Performance Indicators (KPIs)
1. Financial: LG Channels revenue performance vs. agreed targets and ROI against agreed business objectives.
2. Audience & Engagement: Audience reach and viewing hours performance vs. agreed targets.
3. Business Development: Growth and quality of channel acquisition, strategic partnership and business development opportunities.
4. Execution & Organisation: Delivery of strategic priorities, cross-functional execution, team development and organizational stability.
Skills, Education & Experience
10+ years of relevant professional experience, including significant senior-level experience in business development, partnerships or commercial leadership within connected TV, streaming, FAST, AVOD, digital media, broadcasting, advertising or a closely related sector; exceptional candidates with less experience may be considered.Strong understanding and experience of digital and connected-TV advertising and monetisation, with the ability to work effectively with advertising teams and partners to support business performance.Demonstrable experience using data, KPIs and performance tracking to shape strategy, prioritise opportunities and support commercial decision making.Strong track record of leading commercial negotiations and developing strategic partnerships with senior external stakeholders.Demonstrated ability to work effectively within a global organisation, aligning regional business plans and execution with global strategic direction while navigating local market requirements.Proven people leadership experience, with the ability to lead multi-disciplinary teams and align different functions around common business objectives.Strong strategic thinking and business acumen, with the ability to translate complex market and performance information into clear priorities and actions.Excellent communication, influencing and stakeholder-management skills, including confidence working with senior and C-level stakeholders.Strong analytical and digital capabilities, with hands-on experience using Excel and data visualisation tools such as Tableau or similar platforms to analyse business performance, track KPIs and translate data into actionable business insights.Strong PowerPoint skills for business planning, management reporting and senior stakeholder communication.Experience using collaborative workflow and project management tools such as Airtable, or the ability to quickly adopt similar platforms, is preferred.
Travel & Industry Engagement
The role may require travel across Europe and attendance at relevant industry and partner events to support market engagement, relationship development and business opportunities.
Your Benefits
9% Employer Contribution into your PensionLife AssurancePrivate Healthcare (including optical & dental) for you and your family26 Days’ Annual Leave in company celebration day (+ Public Holidays)Staff DiscountSubsidised Cafeteria
Our Equal Opportunities Statement
LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.
Right to Work
Please note: To be considered for this role, applicants must already possess the right to work legally in the United Kingdom.