GTM Engineer

Responsibilities

Identify and scope high-impact GTM problems by partnering with Sales, Marketing, Customer Success, and Partner teams to understand the full revenue lifecycle—from pipeline generation through implementation handoff to renewal and expansion. Build scalable automation systems by designing and deploying agentic workflows using tools like n8n, Claude API, MCP servers, and other AI-native platforms—integrated with our Dynamics CRM and HubSpot environments. Manufacture tools rather than operate them, creating systems that GTM team members can run independently without ongoing engineering support. Ship tools that people actually use, focusing not just on deployment but on enablement, documentation, and adoption across a global, cross-functional organization. Think architecturally about GTM data, understanding how information flows between systems and structuring schemas that power intelligent automation—from lead attribution across direct and partner channels to customer health scoring. Support our partner and channel motion by building tooling that accounts for the complexity of partner-influenced pipeline, deal registration workflows, and co-selling motions. Experiment relentlessly with new platforms, APIs, and AI-native tools, staying ahead of rapid changes in the ecosystem and bringing what works back to the team.

Requirements

A high-agency builder who can scope problems, design solutions, and ship working tools—while collaborating effectively with stakeholders who may not be technical. Technically fluent and comfortable writing code in Python or JavaScript, building in workflow automation platforms, integrating APIs, and understanding data architecture. An AI-native thinker who defaults to asking how work can be automated and regularly experiments with agents, LLM APIs, and workflow frameworks. A fast learner who can quickly pick up new tools and systems—and who values growth trajectory over current credentials. A systems thinker who sees how components connect across a complex GTM motion and can architect solutions that create compounding value. Pragmatic about build vs. buy, knowing when to leverage existing tools and when custom solutions are worth the investment. An empathetic collaborator who understands that automating work requires communication, trust, and genuine partnership with the teams you’re building for. A strong problem selector who can identify high-leverage initiatives and push back on low-impact requests, even when they come from senior stakeholders. Comfortable operating in ambiguity and structuring your own roadmap within a fast-moving, global organization.

Preferred Qualifications

Experience with Dynamics 365 CRM, HubSpot, or similar CRM and marketing automation platforms. Familiarity with the Microsoft ecosystem (Power BI, Power Automate, Dynamics 365). Experience with GTM enrichment and automation tools like Clay, PhantomBuster, Apify, or similar. Hands-on experience building with LLM APIs, vector databases, or agentic workflows. Background in B2B SaaS, e-commerce, or ERP-adjacent industries. Experience supporting partner or channel go-to-market motions alongside direct sales. Comfort working across time zones and regions in a globally distributed team.

Benefits

A hybrid working model - 3 days from the office, 2 days from home. Up to 8 weeks “work from anywhere” per year. A global and customized team onboarding program (9,1/10 rated by previous new hires). Weekly lunch on us (toasties, sandwiches, salads).

About the Company

At Sana Commerce we're committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths. It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors, and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career. Sana Commerce is the B2B e-commerce platform engineered for manufacturers, distributors, and wholesalers running SAP and Microsoft Dynamics. We’re looking for a GTM Engineer to sit within our GTM Ops team and build the automation, tooling, and data infrastructure that makes our go-to-market engine faster, smarter, and more scalable. This role is equal parts builder and strategist. You’ll identify high-leverage opportunities across Sales, Marketing, Customer Success, and our Partner ecosystem—then design and ship the systems that unlock them. If you’re the kind of person who sees a manual process and immediately starts thinking about how to automate it with AI, APIs, and workflow orchestration, this is your role.